Our Company

We are an integrated creative firm of strategists, designers, and storytellers that helps leadership teams develop new directions for their business. Because Change is Good.

Companies recast themselves. Neighbourhoods transform. Design firms, well, redesign. Our communities change. And over the years, we’ve seen our fair share of change, too.

When we were two years old and looking for a place to expand, partner and founder Julie Mitchell came across 536 Eastern—just a tad derelict then—in a Leslieville neighbourhood that was on the verge of big changes itself. In 2012, we merged with Soapbox Design, and unveiled a united brand.

Today our studio in downtown Toronto houses our multi-disciplined team of strategists, designers, writers and researchers—together, we apply our mix of creative thinking to your next business challenge.

How We Work

Transformation starts from within. That’s why our brand strategy process is about helping a company evolve by discovering its core values. Because we can always become more true to ourselves. Rebrand. Refine. Redesign.

We uncover what inspires your organization, and the needs of your stakeholders, in order to build an innovative new strategy for your brand and business. Externally, we drive this strategy for delivering your message to the market through a compelling brand position, thought leadership, and bold new ideas for engaging your partners, customers and investors. Internally, we help you live your brand story—aligning and engaging your stakeholders and employees.

In order to bring a deep context to branded content, we believe the best source can often be the people who have already been on the inside for years, investigating every corner and crevice – journalists. Our background in storytelling gives your content that edge.


Our Partners

Erin Brand


Julie Mitchell


Gary Beelik


Meet the rest of the team

Passion Projects

As well as finding motivation in the business and culture of our clients, part of what inspires Parcel’s own culture is the opportunity to give back to our community. This is why we commit a percentage of our work to pro bono or discounted Passion Projects.

Learn more about our latest projects