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Strategic solutions for non-profits

Connecting purpose, people and progress

When you’re a non-profit, your team is your biggest asset — they amplify your communications, they spread your word, they advocate your message. But only if they’re clear on your purpose and their role in your plan to achieve it.

Is your purpose making an impact?

We routinely hear these common pain points from non-profits:

✕
Our strategic plan feels directionless

We’re passionate about our cause, but we lack alignment on the path to get there

✕
Our brand feels generic

We do good work, but our impact isn’t resonating with funders.

✕
Our site doesn’t explain what we do
Our digital presence is out of touch and does nothing to propel our purpose forward.

Inspiring impact

We design strategic plans and brand optimization guides that connect purpose with people and profitability because they are actionable, measurable, and relevant. 

Instead of slide decks and reports 
that sit on the shelf:

Strategic plans that connect your ideal-world with the real-world.

Brands that are rallying cries, uniting people around a shared purpose.

Websites that act as champions, fundraisers, and revenue generators.

Annual Reports that feature numbers and stories that make an impact.

Our Services

  • “Parcel is very passionate about our organization and their interest goes beyond the usual client-agency relationship."

  • “You taught us the importance of great strategy, instilling core values, regular meeting frequency, and audacious goal setting.”

  • With their help, we’re doing the best work we’ve ever done and that’s something I’ve said several times over the years.”

  • “Parcel is extremely talented at distilling concepts and information to create powerful messages and insightful content."

  • The Parcel team has a unique ability to quickly understand strategic intent and complex sector-specific information to deliver quality work that always exceeds my expectations.”

Creativity with a purpose

  • We help purpose-driven leadership teams think through their organizational challenges — whatever they may be.
  • We distill brand platforms so everyone is on the same page. 
  • We optimize funding to ensure you engage the right audiences on the right channels.
  • We revisit your old mission/vision/values so they’re less “blah, blah, blah” and inspire a sense of energy and action. 

Here’s how:

Uncover what your community really thinks
Our Voice of Stakeholder study uses conversational research methods to determine how your community speaks about your brand.

Distill your purpose
Too often, an organization’s value is locked inside a single CEO or ED—a strategy based on intuition. Our strategic workshops align your purpose with a clear path towards making an impact.

Define a story with impact
The best way to make an impact is to define a story that resonates with your community and support it with key messages and terms so your entire team can share it with confidence.

Optimize brand management
Our interdisciplinary studio can be set up to act as an outsourced communications department. Or our brand-alignment workshops can help equip your team with tools to activate your brand every day.

Read our
whitepaper

Learn how to develop a strategy that clarifies your purpose, empowers your people and generates progress.  Download our whitepaper—Strategic planning with purpose.