April 14, 2017
Erin brings out your brand’s voice by discovering the underlying current that makes you different, and using those insights to navigate change in your business. Early in her career as a journalist and editor, Erin was inspired by the tales of business owners and inventors who dreamed big and inspired teams around an idea. She brought this insight to her branding work and later to Parcel, where she uses these same investigative skills to uncover her clients’ stories and direct the brand strategy and tactics to best broadcast them. Like any fellow crossword solver can attest, she knows how the simplest words can speak volumes.
“I feel fortunate to work with a team who share an appreciation for good business, the beauty of language, and the power of design.”