Ceres

Investor communications for a company on the move

After successfully growing a business on asset management and investments in grain storage and supply chain management, Ceres transformed itself into an operating company by purchasing a 100% interest in Riverland Ag. At the same time, the company began transporting oil on its railway assets used for agriculture products.

To support the company as it expanded into new verticals, our strategy for Ceres was to create an agriculture-focused brand identity with a content strategy that unites all of its holdings underneath aligned messages of moving assets and moving forward.

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After the purchase of Riverland Ag, we helped Ceres reconceive their annual report strategy, moving from a purely financial report to a branded communication tool.

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