eOne

Helping an entertainment giant tell its story, simply

As eOne prepared to move its listing to the London Stock Exchange, it needed to more succinctly connect its various lines of business to the listed company. Our strategy for the transition was to create a brand identity that emphasized the ‘One’ in ‘eOne’ and place the name into a box that could be easily stamped on various applications—those included everything from print ads to online properties to packaging and (our favourite) movie trailers.

To support eOne’s global marketing departments, we created an easy-to-use brand activation guide to ensure alignment across its films, television programs and music labels around the world.

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“Parcel’s strong visual approach to brand gives us a contemporary look, and creates continuity to our image and our message.”

– Darren Thorpe, Entertainment One’s Chief Executive Officer

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