Adding value. Adding a safety net. 

The Mental Health + Addictions Alliance brings together six community mental health organizations that build innovative solutions to transform care. Facilitated brand strategy sessions helped the Alliance members focus their message on the need for system transformation and the collective impact being made by community mental heatlh partners.

The + graphic symbol conveys the integrated nature of the Alliance. From a positioning standpoint, it communicates how the combined efforts deliver greater value than individual efforts. Visually, the symbols come together to build the metaphorical safety net needed to ensure that those with mental health and addictions issues from slipping through system cracks.