Vicwest Building Products
Campaign design, Website, Social media
Helped increase sales from $800K/year to $6M/year in 3 years.
Building a sustainable brand system
For the better part of a century, Vicwest’s dealer network has supplied highly durable metal roofing solutions for agricultural and commercial structure across North America. When it developed a process for producing metal roof tiles that made steel a viable (and attractive) option for residential homes, Vicwest needed a revamped brand program for its dealers to successfully attract and accommodate the decision-making needs of a very different buyer.
Since launching the True Nature product line in 2019, we’ve produced promotional and training materials for Vicwest’s entire range of steel substrates. This includes designing patterns for its Bellara steel siding program introduced in 2021.
Vicwest Building Products
Campaign design, Website, Social media
Helped increase sales from $800K/year to $6 million/year in 3 years.
Building a sustainable brand system
For the better part of a century, Vicwest’s dealer network has supplied highly durable metal roofing solutions for agricultural and commercial structure across North America. When it developed a process for producing metal roof tiles that made steel a viable (and attractive) option for residential homes, Vicwest needed a revamped brand program for its dealers to successfully attract and accommodate the decision-making needs of a very different buyer.
Since launching the True Nature product line in 2019, we’ve produced promotional and training materials for Vicwest’s entire range of steel substrates. This includes designing patterns for its Bellara steel siding program introduced in 2021.
